Innovative Design Applications of Sanxingdui Culture Enabled byAI-Generated Content (AIGC)

This study investigates how AI-Generated Content (AIGC) can facilitate the modern transformation and innovative design of Sanxingdui cultural symbols. It addresses key challenges, including the rigidity of symbol translation, the limited diversity of innovative forms within traditional design models, and the insufficient cultural semantic understanding embedded in current AIGC technologies. To tackle these issues, a comprehensive database of Sanxingdui cultural relic images was constructed. Using Midjourney as the primary generative tool, the study applied culturally informed keywords combined with modern aesthetic parameters to iteratively generate design concepts, enabling multi-dimensional cultural transformations. Findings reveal that AIGC can significantly accelerate the “culture–symbol–design” translation process, improving efficiency in the creation of patterns, colors, and textures. Nonetheless, human designer intervention remains essential to preserve cultural connotations and ensure ethical integrity. This research proposes a reusable methodological framework for AIGC-enabled cultural IP translation, offering both theoretical insights and practical strategies for the digital revitalization of other culturally significant heritage assets.

Keywords: AIGC, Midjourney, Sanxingdui Cultural Symbols, Cultural Translation.